French luxury brands like Baccarat and Vestiaire Collective have found creative ways to use Netflix’s hit series Emily in Paris to market to a U.S. audience. By integrating their products into the storyline, these brands have expanded their reach and connected with new demographics. Here's how business owners can learn from this strategy and incorporate similar techniques into their own marketing efforts.

The article discusses how Mammoth Cave National Park in Kentucky embraced negative reviews in a humorous social media campaign. Following a study ranking the park as the third most disappointing U.S. tourist attraction, the park's officials leaned into the criticism by posting a tongue-in-cheek message on Facebook. The post highlighted some of the amusing negative feedback the park received, such as complaints about the cave being "very dark" and having "nothing cool" to see. This self-deprecating approach resonated with the audience, leading to nearly 100,000 interactions and over 29,000 shares.

The article discusses how the Chicago Bulls have effectively grown their social media following by embracing off-court access to players and their mascot, Benny the Bull. By focusing on storytelling and creating unique, engaging content that goes beyond game highlights, the Bulls have built a substantial online presence, with a significant following on platforms like TikTok, Instagram, and Facebook. Their strategy includes leveraging players’ personalities, the appeal of their mascot, and platform-specific content to stand out in the crowded sports landscape

The article discusses how finance brands like American Express, JPMorganChase, and Morgan Stanley leverage the US Open and tennis events for marketing. These brands capitalize on the event’s broad and growing audience, with the US Open evolving into a major entertainment event rather than just a tennis tournament. The brands focus on creating memorable experiences that align with their values, like American Express’s immersive fan experiences and JPMorganChase’s exclusive offers for cardmembers. Despite the competitive landscape, each brand distinguishes itself by staying true to its identity while appealing to a diverse audience.

The article discusses Leslie Berland's role as Verizon's Chief Marketing Officer and her experience leading a brand refresh. Previously, as Twitter's first CMO, she helped define the platform's brand identity. At Verizon, Berland identified a gap between how the brand is perceived by customers and the integral role it plays in their lives. The rebrand aims to reposition Verizon from being seen merely as a telecommunications brand to a "life brand" by emphasizing its impact on everyday life. This includes initiatives like Verizon Access, which offers customers exclusive experiences, such as access to NFL games, to deepen brand loyalty and emotional connection

The article discusses how TikTok has opened its platform to alcohol advertisers in the U.S., allowing them to target users aged 25 and older. This shift comes despite the platform's complicated history with alcohol advertising, and it reflects a cautious approach to maintaining responsible advertising practices. The article highlights the challenges alcohol brands face on TikTok, including restrictions on organic content and the need to include responsible drinking messages. Due to these limitations, many alcohol brands have been hesitant to establish a significant presence on TikTok.

The article highlights how top real estate agents are effectively leveraging social media to sell luxury homes. Agents emphasize the importance of using platforms like Instagram, YouTube, and Facebook to build personal brands, engage with clients, and reach broader audiences. Social media allows agents to showcase not just properties but also the lifestyle associated with them, creating deeper connections with potential buyers. Direct messaging and community engagement are becoming increasingly important, especially with younger generations. The article also discusses how social media helps agents gather valuable insights about their clients while maintaining a professional online presence.

The article discusses the increasing commercial load in podcasts, with ads now taking up 10.9% of podcast run times, compared to 7.9% in 2021. This rise in ad time is driven by both supply and demand, as more significant brands enter the podcasting space and podcast networks seek to monetize. However, this trend is causing concern among industry professionals who fear that overloading podcasts with ads could diminish the listener experience and reduce the effectiveness of advertisements. Despite this, some believe that more ads could be tolerated, while others argue for a balanced approach that prioritizes quality over quantity