Make it stand out.
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Be YOU.
Focus on some fun connectors. For instance, do you love to work with first time home-buyers? Foodies? Travelers? What do you love to do outside of work? Share that! People love to work with people who have the same interests as them. By sharing some of your passions, you personalize yourself, and cultivate connection with your audience.
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Be Consistent.
It takes time to build brand awareness. Just like it takes time to create a community in-person, it does online too. By staying visible in your audience’s feed, inbox, messages, search engine, comments, etc., you increase your awareness. Over time, repeated exposure reinforces your brand message and helps potential clients and leads recognize you and begin to trust you.
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Be Intentional.
By doing market research, you learn where your audience/ideal clients are, AKA, where you need to be. Digitally, this looks like… What apps do they spend their time on? Instagram? Facebook? LinkedIn? Who are they following? You need to identify these factors, and engage with your online community. What this does NOT look like is posting just to post every single day. Don’t worry, we’re here to help! We will help you tailor a strategy that generates real results.
Building a strong brand is crucial for real estate agents and home lenders to stand out in a competitive market. Here are some branding MUSTS:
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In the competitive landscape of real estate and lending, it is crucial to define a Unique Selling Proposition (USP) that sets you apart from the rest and attracts quality clients. As a realtor or lender in the Inland Northwest, showcasing expertise in local market trends, personalized client service, and showing your personality through content can establish credibility and trust. This distinction can not only attract quality clients but also foster long-term relationships built on reliability and connection.
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Investing in a well-designed logo and cohesive visual elements for your brand including color schemes, typography, and imagery is another must for your business. Consistency across all marketing materials helps with brand recognition.
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Your website is often the first or second point of contact for potential clients. Ensure it is user-friendly, mobile-responsive, and showcases your services, listings (for agents), and loan products (for lenders) effectively.
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Regularly create and share valuable content such as static posts, videos, & infographics related to real estate or lending in your area. This not only establishes your expertise & cultivates connection but also helps in SEO and attracting organic traffic. Engaging with your audience is like throwing a party where everyone feels welcome and heard! It's all about building a vibrant community that loves hanging out with your brand.
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Ensure your brand messaging is consistent across all communication channels, including website copy, social media posts, emails, and advertising campaigns. It's possible (and quite effective) to use different platforms for different purposes, but it's important to be cohesive with the content.
What we do…
Logo Design
Graphic Design (print materials such as pamphlets, postcards, business cards, & flyers
Color Palette
Typography
Branded Merchandise Design
Photography/Videography
A strong brand can change everything.
This is what a branding package looks like…
Strong branding equates peak performance in digital marketing. A branding package is like a fun toolkit for your business’s look and feel! It includes a cool logo in different styles, a set of colors that vibe with your brand, and fonts that speak your language. It’s everything you need to make sure your brand looks awesome and stays consistent everywhere, from your website to your social media posts.